I see social media as a canvas for storytelling - a place where words, images and film come together to spark connection. With a BA in English Literature and Film from Queen Mary University of London and a Masters in Philosophy from Birkbeck, I’ve trained myself to look at stories from every angle - finding the hidden perspectives that make content feel alive. My work moves between copywriting, product photography, crafting aesthetic visual grids, filming and editing. I’ve collaborated with both global brands and small, family-owned businesses. Having worked in agency settings as well as independently as a freelancer, I understand both the fast-paced demands of large-scale campaigns and the more intimate, hands-on approach needed for smaller (but no less mighty) projects. No matter the scale, my goal is the same: to craft compelling content that feels intentional, imaginative and sparks authentic connection.
A well-crafted brand story has the power to transport audiences on a journey, evoking emotions, creating shared experiences and fostering a sense of belonging.
Anyone can “do” social media. Anyone can create content.
However, doing these two things right is a time consuming and multi-dimensional process. There are many ingredients that go into crafting an impactful online presence, all of which involves a blend of strategy, high quality content, creativity, consistency, engagement, data and analysis.
In an age where consumers increasingly crave meaning and connection, the ability to captivate online has become a crucial differentiator for brands seeking to stand out and forge lasting bonds with their audiences, turning customers into loyal advocates.
A well-crafted brand story has the power to transport audiences on a journey, evoking emotions, creating shared experiences and fostering a sense of belonging.
By tapping into the universal language of storytelling, brands
CATCH A GLIMPSE OF SOME OF MY WORK 👀
CATCH A GLIMPSE OF SOME OF MY WORK 👀
Instagram Reel:
Creative video promoting jewellery pieces for a contemporary luxury jewellery brand
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Creative communications agency
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Aesthetic lifestyle video for a fine jewellery brand
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Luxury event & party design brand
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Perspective video for an interior design brand
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Contemporary, nature-inspired fine jewellery brand