Hi! I'm Natalie, your social media fairy godmother. With over 3 years of experience, my passion lies in assisting women-owned businesses in establishing a unique brand voice and online presence.

I specialise in providing tailored social media services for women entrepreneurs seeking to outsource their content. With a background in PR and film production, I have collaborated with diverse brands, both small and global, across various industries, successfully managing all aspects of social media management and content creation.

In today's crowded and competitive marketplace, brands must go beyond merely selling products or services – they need to weave captivating stories that tap into our inherent human need for narrative, sparking authentic emotional connections that transcend transactions. That’s where I come in as your social media fairy godmother, ready to sprinkle my expertise and dedication to transform your social media channels into powerful assets for your brand ✨

What can a social media manager do for me?

Anyone can "do" social media.

However, doing social media right is a time-consuming and multi-dimensional process that demands specialised attention. There are many ingredients that go into crafting an impactful online presence, all of which involves a blend of:

📝 Strategy

💡 Creativity

🔂 Consistency

💬 Engagement

📈 Data & Analysis

All of these elements should come together seamlessly to tell your brand’s unique story. In an age where consumers increasingly crave meaning and connection, the ability to captivate through storytelling has become a crucial differentiator for brands seeking to stand out and leave a lasting impact.

A well-crafted brand story has the power to transport audiences on a journey, evoking emotions, creating shared experiences and fostering a sense of belonging. It allows brands to communicate their values, purpose and authenticity in a way that resonates on a profound level. By tapping into the universal language of storytelling, brands can forge lasting bonds with their audiences, turning customers into loyal advocates.

As a business owner, tackling this art strategically alongside the diverse demands of running your business (especially with the unique challenges we often face as women in many industries) can be overwhelmingly difficult 🥵

That’s where I come in as your social media fairy godmother, ready to sprinkle my expertise and dedication to transform your social media channels into powerful assets for your brand ✨

how does it work?

It’s simple.

I'll handle all aspects of your social media (or particular aspects of it, whatever your needs are), allowing you to focus on your core activities. But don’t worry, you will be kept in the loop every step of the way to ensure the last word is always yours. As we begin our exciting journey together, I will work with you to understand how you work best and your collaboration preferences.

Then, the magic begins…

From crafting strategic content with expert, tailored copywriting and high-quality visuals, managing daily posts, creating visual mock-ups, providing direction on your visual aesthetic, engaging with your audience to build a vibrant online community, producing in-depth monthly analytics to track performance and optimise strategies, the goal is to consistently elevate your social media presence ensuring your brand's message resonates effectively and is aligned with your overall business goals.

Content Creation

Every social media post should reflect your brand's key messaging and resonate with your audience authentically. From ongoing idea generation and curating compelling, strategic content tailored to your brand's voice, I handle everything from initial idea inception to completion, including copywriting and editing to filming high-quality visuals. I can even create content with your products, ensuring authentic representation. For service-based businesses in Surrey and London, I also offer onsite visits to capture unique and engaging content.
Community Management

Building and nurturing a vibrant online community that fosters engagement and loyalty is an art. From handling your social media interactions, moderating discussions and ensuring a positive environment for your audience, the goal is to enhance your brand's presence and cultivate a strong, connected community where I turn followers into brand advocates and drive meaningful connections.
Content Scheduling

It's crucial that your social media channels are always active and engaging. I'll ensure your social media presence remains consistent and engaging without the hassle, taking full responsibility for publishing your content across various platforms, meticulously planning and scheduling each post to align with optimal engagement times. This not only maximises reach and visibility but also ensures your brand voice remains active and relevant.
Content Calendar

You have the last word, always. I understand that some clients prefer a more hands-on approach and it is my priority to ensure every piece of content is reviewed and approved by you before it goes live. I design a tailored schedule to provide you with complete control and peace of mind over your social media content. Once your content is created, I send it to you for approval. This collaborative process ensures that your brand’s voice and messaging are perfectly aligned with your vision, giving you confidence in your social media presence while maintaining the flexibility you desire.
Instagram Grid Curation

As the saying goes, a picture is worth a thousand words. What audiences first see as they land on your profile will often be the deciding factor as to whether they will stay longer or leave. I provide visual mock-ups that are designed to demonstrate a variety of work and capabilities that authentically portray your brand whilst achieving an attractive visual aesthetic that target audiences will resonate with.
analytics & reporting

By meticulously collating data from various social media channels, I generate detailed monthly reports that provide a clear picture of your current strategy's performance. These reports are essential tools for understanding key metrics, identifying trends and pinpointing areas for improvement designed to optimise our efforts, ensuring that your online presence remains dynamic and effective in this ever-evolving digital landscape.